Nick Montagu
October 8, 2019

Joining the dots: the best data-driven way to improve your PPC return

Most businesses and PPC agencies aren't making full use of their customer data when evaluating and optimising their PPC campaigns. Here's how you can.
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The customer acquisition channels you need to be focusing on

Deciding on the right channels to reach your audience can be tricky. Here’s how to pick the channels...
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What your customer acquisition cost says about your business

Your business lives and dies by how many new customers it brings in. Let’s find out what Customer Ac...
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User interviews: the first 3 steps you need to know before anything else

User interviews can uncover everything you need to know about who your customers really are. But how...
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An introduction to psychographics in marketing

Psychographics are something you absolutely must understand about your customers. Here's more on how...
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What are buyer personas, and why do they matter to your marketing strategy?

Buyer personas are core to any successful inbound/marketing strategy. But what exactly are they, and...
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The essential trends you should know in 2019: Marketing, UX and Design

Let's talk about the real trends, not fads, that will impact your business in 2019 across Digital Ma...
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Here's how to increase your email opens in 2019

Want better results with your email marketing in the new year? Here are some key takeaways to gettin...
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7 essential eCommerce metrics you should be watching like a hawk

Take note! The top eCommerce businesses in your field are using metrics to continually power up and ...
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Can you spot the mistakes in this abandoned cart email?

This example cart recovery email contains 7 mistakes that eCommerce businesses should avoid. Can you...
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23 digital marketing buzzwords worth knowing

We know how hard it is to keep up with all the latest digital marketing buzzwords. New acronyms, new...
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