Omair "Tiny" Ahmed
August 15, 2019

What conversion rate means and why CRO matters

Conversion rates and conversion rate optimisation can unlock big gains at relatively little cost. Let’s dive into what CRO can do for your ROI.
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User interviews: the first 3 steps you need to know before anything else

User interviews can uncover everything you need to know about who your customers really are. But how...
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An introduction to psychographics in marketing

Psychographics are something you absolutely must understand about your customers. Here's more on how...
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What are buyer personas, and why do they matter to your marketing strategy?

Buyer personas are core to any successful inbound/marketing strategy. But what exactly are they, and...
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The essential trends you should know in 2019: Marketing, UX and Design

Let's talk about the real trends, not fads, that will impact your business in 2019 across Digital Ma...
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Here's how to increase your email opens in 2019

Want better results with your email marketing in the new year? Here are some key takeaways to gettin...
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7 essential eCommerce metrics you should be watching like a hawk

Take note! The top eCommerce businesses in your field are using metrics to continually power up and ...
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Can you spot the mistakes in this abandoned cart email?

This example cart recovery email contains 7 mistakes that eCommerce businesses should avoid. Can you...
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23 digital marketing buzzwords worth knowing

We know how hard it is to keep up with all the latest digital marketing buzzwords. New acronyms, new...
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Before you hire a marketing agency, ask yourself these questions

Finding the right agency is hard. Finding one you can trust? Even harder. Here are some key trust-bu...
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3 Email marketing tips your recruitment agency can use today

A quick read for recruiters to improve email marketing campaigns. Learn how to check your email auth...
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