--- title: Tales from the Whale - alphawhale - a data-driven pod | Acquisition description: Acquisition | This is where we share our ideas for public consumption, come check it out! --- [![alpha](https://blog.alphawhale.com.au/hubfs/Alphawhale%20Branding/alpha.svg "alpha")](http://alphawhale.com.au) [![alpha-white](https://blog.alphawhale.com.au/hubfs/Alphawhale%20Branding/alpha-white.svg "alpha-white")](http://alphawhale.com.au) - What We Do - [Strategy & Analytics](https://fivefifths-com-au-4397102.hs-sites-ap1.com/strategy-analytics) - [Attract](https://fivefifths-com-au-4397102.hs-sites-ap1.com/attract) - [Engage](https://fivefifths-com-au-4397102.hs-sites-ap1.com/engage) - [Delight](https://fivefifths-com-au-4397102.hs-sites-ap1.com/delight) - [Case Studies](https://blog.alphawhale.com.au/case-studies) - Meet Your Agency - [Blog](https://blog.alphawhale.com.au) - Contact us - Our Best (Free) Resources - [2020 Marketing Buzzwords](https://blog.alphawhale.com.au/20-digital-marketing-buzzwords-worth-knowing?campaign=navbar) - [2020 eCom Marketing Calendar](https://blog.alphawhale.com.au/holiday-ecommerce-promotional-calendar?campaign=navbar) - [Abandoned Cart Guide](https://offers.alphawhale.com.au/abandoned-cart-guide?campaign=navbar) - [Customer Acquisition](https://offers.alphawhale.com.au/customer-acquisition-cheat-sheet?campaign=navbar) - [Conversion Rate Optimisation](https://offers.alphawhale.com.au/conversion-rate-optimisation-guide?campaign=navbar) - [Buyer Persona Creation](https://offers.alphawhale.com.au/buyer-persona-guide?campaign=navbar) - [eCommerce Marketer's PPC Playbook](https://offers.alphawhale.com.au/the-ecommerce-marketers-ppc-playbook?campaign=navbar) - [Retention/Loyalty](https://blog.alphawhale.com.au/topic/retention-loyalty) - [From The Pod](https://blog.alphawhale.com.au/topic/from-the-pod) - [eCommerce](https://blog.alphawhale.com.au/topic/ecommerce) - [Acquisition](https://blog.alphawhale.com.au/topic/acquisition) - [Attract](https://blog.alphawhale.com.au/topic/attract) - [reviews](https://blog.alphawhale.com.au/topic/reviews) # [Customer Reviews: The Acquisition Strategy You Can't Ignore](https://blog.alphawhale.com.au/are-you-making-customer-reviews-work-for-you) [Read More →](https://blog.alphawhale.com.au/are-you-making-customer-reviews-work-for-you) Tales from the whale - [Acquisition (19)](https://blog.alphawhale.com.au/tag/acquisition) - [Attract (4)](https://blog.alphawhale.com.au/tag/attract) - [Case Studies (1)](https://blog.alphawhale.com.au/tag/case-studies) - [Conversion (8)](https://blog.alphawhale.com.au/tag/conversion) - [eCommerce (29)](https://blog.alphawhale.com.au/tag/ecommerce) - [Engage (1)](https://blog.alphawhale.com.au/tag/engage) - [From The Pod (8)](https://blog.alphawhale.com.au/tag/from-the-pod) [Nick Montagu](https://blog.alphawhale.com.au/author/nick-montagu) June 16, 2020 ## [Customer Reviews: The Acquisition Strategy You Can't Ignore](https://blog.alphawhale.com.au/are-you-making-customer-reviews-work-for-you) Reviews serve as a guide to consumers helping them make better choices. Reviews from existing delighted customers are your best-value acquisition tool. [Continue Reading](https://blog.alphawhale.com.au/are-you-making-customer-reviews-work-for-you) ## [Customer Reviews: The Acquisition Strategy You Can't Ignore](https://blog.alphawhale.com.au/are-you-making-customer-reviews-work-for-you) Reviews serve as a guide to consumers helping them make better choices. Reviews from existing deligh... [Continue Reading](https://blog.alphawhale.com.au/are-you-making-customer-reviews-work-for-you) ## [Your Essential eCommerce Marketing Calendar\[Free Download\]](https://blog.alphawhale.com.au/holiday-ecommerce-promotional-calendar) Want to get a head start on holiday shopping trends? This 2020 eCommerce marketing calendar includes... [Continue Reading](https://blog.alphawhale.com.au/holiday-ecommerce-promotional-calendar) ## [How to focus on the right channels for optimal customer acquisition](https://blog.alphawhale.com.au/the-customer-acquisition-channels-you-need-to-be-focusing-on) Deciding on the right channels to reach your audience can be tricky. Here’s how to pick the channels... [Continue Reading](https://blog.alphawhale.com.au/the-customer-acquisition-channels-you-need-to-be-focusing-on) ## [How to choose the highest performing PPC channel for your business](https://blog.alphawhale.com.au/how-to-choose-the-highest-performing-ppc-channel-for-your-business) Google Ads vs. Facebook Ads: which PPC channel can deliver better returns for your business? The ans... [Continue Reading](https://blog.alphawhale.com.au/how-to-choose-the-highest-performing-ppc-channel-for-your-business) ## [In tough times, should marketers wash their hands of advertising?](https://blog.alphawhale.com.au/in-tough-times-should-marketers-stop-advertising) With so many brands and marketers trying to adapt amidst economic decline, does it make sense to kee... [Continue Reading](https://blog.alphawhale.com.au/in-tough-times-should-marketers-stop-advertising) ## [Don't let these common PPC mistakes cost you money](https://blog.alphawhale.com.au/ppc-mistakes-that-can-cost-you-money) Don't settle for second best with your PPC Ads. These common and costly PPC mistakes are just what y... [Continue Reading](https://blog.alphawhale.com.au/ppc-mistakes-that-can-cost-you-money) ## [What are Google Store Visit Conversions?](https://blog.alphawhale.com.au/what-are-google-store-visit-conversions) If your eCommerce brand has bricks-and-mortar store locations, it's important to track your store-vi... [Continue Reading](https://blog.alphawhale.com.au/what-are-google-store-visit-conversions) ## [The eCommerce marketer's dictionary guide to Google Ads](https://blog.alphawhale.com.au/ecommerce-guide-to-google-ad-terms) Google Ads can be confusing, to say the least. Here's all the terms you'll need to know when navigat... [Continue Reading](https://blog.alphawhale.com.au/ecommerce-guide-to-google-ad-terms) ## [How to set up and optimise Google Shopping Campaigns](https://blog.alphawhale.com.au/how-to-set-up-and-optimise-google-shopping-campaigns) eCommerce is competitive. Explore how to use Google shopping campaigns to your advantage to generate... [Continue Reading](https://blog.alphawhale.com.au/how-to-set-up-and-optimise-google-shopping-campaigns) ## [6 strategies to improve your holiday PPC results](https://blog.alphawhale.com.au/top-holiday-ppc-strategies) Use these holiday PPC marketing strategies to improve your sales [Continue Reading](https://blog.alphawhale.com.au/top-holiday-ppc-strategies) [All posts](https://blog.alphawhale.com.au/all) [Next](https://blog.alphawhale.com.au/tag/acquisition/page/2) ### More from the Pod ## Subscribe for regular tips [![alpha-white](https://blog.alphawhale.com.au/hubfs/Alphawhale%20Branding/alpha-white.svg "alpha-white")](http://alphawhale.com.au) [Wurundjeri Country, 1/387 Little Bourke St, Melbourne, 3000](https://goo.gl/maps/2kRrGMsHk5PduzKT9) [hello@alphawhale.com.au](mailto:hello@alphawhale.com.au) [1300 163 049](tel:1300%20163%20049) - [![](https://blog.alphawhale.com.au/hubfs/Alphawhale%20Branding/linkedin.svg)](https://www.linkedin.com/company/alphawhale) - [![](https://blog.alphawhale.com.au/hubfs/instagram-brands.svg)](https://www.instagram.com/alphawhaleau) - [![](https://blog.alphawhale.com.au/hubfs/Alphawhale%20Branding/fb.svg)](https://www.facebook.com/teamalphawhale/) - [![alphawhale - a HubSpot Platinum Partner](https://blog.alphawhale.com.au/hubfs/platinum-badge-color.png)](http://www.hubspot.com/partners/partner-tiers) - [![alphawhale - Hubspots Top Digital Agency - Melbourne - 2019](https://blog.alphawhale.com.au/hubfs/HubSpot%20Top%20Digital%20Agency%20-%202019%20-%20Melbourne.png)](http://www.hubspot.com/partners/partner-tiers) [Alphawhale](https://blog.alphawhale.com.au/tag/acquisition/page/index.html) - [About us](https://blog.alphawhale.com.au/tag/acquisition/page/about-us.html) - [Services](https://blog.alphawhale.com.au/tag/acquisition/page/services.html) - [Blog](https://blog.alphawhale.com.au/tag/acquisition/page/blog.alphawhale.com.au/blog) - [Contact](https://blog.alphawhale.com.au/tag/acquisition/page/contactus.html) - - -