--- title: "Why We're Not Celebrating \"Australia Day\"" description: Changing the date isn't the end game. Changing the outcomes for our First Nations is. Here's what our agency is doing to listen, learn and take action. image: https://blog.alphawhale.com.au/hubfs/shutterstock_601812083.jpg --- [![alpha](https://blog.alphawhale.com.au/hubfs/Alphawhale%20Branding/alpha.svg "alpha")](http://alphawhale.com.au) [![alpha-white](https://blog.alphawhale.com.au/hubfs/Alphawhale%20Branding/alpha-white.svg "alpha-white")](http://alphawhale.com.au) - What We Do - [Strategy & Analytics](https://fivefifths-com-au-4397102.hs-sites-ap1.com/strategy-analytics) - [Attract](https://fivefifths-com-au-4397102.hs-sites-ap1.com/attract) - [Engage](https://fivefifths-com-au-4397102.hs-sites-ap1.com/engage) - [Delight](https://fivefifths-com-au-4397102.hs-sites-ap1.com/delight) - [Case Studies](https://blog.alphawhale.com.au/case-studies) - Meet Your Agency - [Blog](https://blog.alphawhale.com.au) - Contact us - Our Best (Free) Resources - [2020 Marketing Buzzwords](https://blog.alphawhale.com.au/20-digital-marketing-buzzwords-worth-knowing?campaign=navbar) - [2020 eCom Marketing Calendar](https://blog.alphawhale.com.au/holiday-ecommerce-promotional-calendar?campaign=navbar) - [Abandoned Cart Guide](https://offers.alphawhale.com.au/abandoned-cart-guide?campaign=navbar) - [Customer Acquisition](https://offers.alphawhale.com.au/customer-acquisition-cheat-sheet?campaign=navbar) - [Conversion Rate Optimisation](https://offers.alphawhale.com.au/conversion-rate-optimisation-guide?campaign=navbar) - [Buyer Persona Creation](https://offers.alphawhale.com.au/buyer-persona-guide?campaign=navbar) - [eCommerce Marketer's PPC Playbook](https://offers.alphawhale.com.au/the-ecommerce-marketers-ppc-playbook?campaign=navbar) # [Why We're Not Celebrating "Australia Day"](https://blog.alphawhale.com.au/why-were-not-celebrating-australia-day) [Read More →](https://blog.alphawhale.com.au/why-were-not-celebrating-australia-day) - - - [All Posts](https://blog.alphawhale.com.au) # Why We're Not Celebrating "Australia Day" - [Tweet](https://twitter.com/share) January 26th - Australia Day - Invasion Day, Survival Day and Day of Mourning. Celebrating January 26th ignores the fact that Aboriginal and Torres Strait Islander people have lived on and continue to care for this Country for over 65,000 years.     ### **We are listening, learning and taking action** [alphawhale](https://www.alphawhale.com.au/) are committed to our reconciliation journey, and deeply value its importance to the future of the nation for all Australians. Our mission to become a purpose-driven agency that turns knowledge into action, creating real impact.   We aim to be better allies to advocate Aboriginal and Torres Strait peoples on January 26th and beyond, taking a proactive approach for inclusivity and diversity within our agency. As we work towards our [Reconciliation Action Plan (RAP)](https://www.reconciliation.org.au/reconciliation-action-plans/), let's learn together. The following resources highlight small ways to make big, positive steps in the right direction - acknowledging, educating ourselves and supporting our First Nations People.   ### Acknowledge      ### Educate   Website: [Common Ground](https://www.commonground.org.au/) Book: [Growing Up Aboriginal in Australia](https://www.blackincbooks.com.au/books/growing-aboriginal-australia) Documentary: [Stolen Generations](https://www.creativespirits.info/resources/movies/stolen-generations#ixzz2CLUhrz78) Podcast: [Frontier War Stories](https://boespearim.podbean.com/)   ### Support   Music: [Indigenous Australian Music Artists](https://www.triplejunearthed.com/article/indigenous-resources-links) Artwork: [ART ARK](https://artark.com.au/) Fashion: [Clothing The Gap](https://www.google.com/search?q=clothing+the+gap&rlz=1C5CHFA_enAU846AU859&oq=clothing+the+ga&aqs=chrome.0.69i59j46i131i175i199i433j69i57j0l2j0i395l2j69i60.3297j1j7&sourceid=chrome&ie=UTF-8) For more ally-friendly ideas: [Blak Business](https://www.blakbusiness.com.au/)   Changing the date isn't the end game, changing the outcomes for our First Australians is. Just standing in solidarity is not enough. It's time to show up for racial justice. alphawhale is committed to doing just that. If you have any suggestions of how we can continue to improve our understanding and actions towards this movement, [start a conversation today](https://www.alphawhale.com.au/contact-alphawhale). ![Emma Kelly](https://blog.alphawhale.com.au/hubfs/IMG_6453.jpg) ###### Emma Kelly No stranger to the digital space, Emma has diverse experience working across start-ups and established brand identities in social media and copywriting. When she's not developing innovative and worthy content, you'll find her fostering her creativeness through love for musical theatre. ### More from the Pod ## [How to avoid Google Merchant Centre account suspension](https://blog.alphawhale.com.au/how-to-avoid-google-merchant-centre-account-suspension) So your google merchant center account has been banned and you don't know what to do. [Continue Reading](https://blog.alphawhale.com.au/how-to-avoid-google-merchant-centre-account-suspension) ## [Smashing a PB in digital growth for BodyScience](https://blog.alphawhale.com.au/bsc-casestudy) Using HubSpot frameworks and tools such as audience ad management integrations, a dedicated IP sender add... [Continue Reading](https://blog.alphawhale.com.au/bsc-casestudy) ## [Why We're Not Celebrating "Australia Day"](https://blog.alphawhale.com.au/why-were-not-celebrating-australia-day) January 26th - Australia Day - Invasion Day, Survival Day and Day of Mourning. Celebrating January 26th i... [Continue Reading](https://blog.alphawhale.com.au/why-were-not-celebrating-australia-day) ## Subscribe for regular tips [![alpha-white](https://blog.alphawhale.com.au/hubfs/Alphawhale%20Branding/alpha-white.svg "alpha-white")](http://alphawhale.com.au) [Wurundjeri Country, 1/387 Little Bourke St, Melbourne, 3000](https://goo.gl/maps/2kRrGMsHk5PduzKT9) [hello@alphawhale.com.au](mailto:hello@alphawhale.com.au) [1300 163 049](tel:1300%20163%20049) - [![](https://blog.alphawhale.com.au/hubfs/Alphawhale%20Branding/linkedin.svg)](https://www.linkedin.com/company/alphawhale) - [![](https://blog.alphawhale.com.au/hubfs/instagram-brands.svg)](https://www.instagram.com/alphawhaleau) - [![](https://blog.alphawhale.com.au/hubfs/Alphawhale%20Branding/fb.svg)](https://www.facebook.com/teamalphawhale/) - [![alphawhale - a HubSpot Platinum Partner](https://blog.alphawhale.com.au/hubfs/platinum-badge-color.png)](http://www.hubspot.com/partners/partner-tiers) - [![alphawhale - Hubspots Top Digital Agency - Melbourne - 2019](https://blog.alphawhale.com.au/hubfs/HubSpot%20Top%20Digital%20Agency%20-%202019%20-%20Melbourne.png)](http://www.hubspot.com/partners/partner-tiers) [Alphawhale](https://blog.alphawhale.com.au/index.html) - [About us](https://blog.alphawhale.com.au/about-us.html) - [Services](https://blog.alphawhale.com.au/services.html) - [Blog](https://blog.alphawhale.com.au/blog.alphawhale.com.au/blog) - [Contact](https://blog.alphawhale.com.au/contactus.html) - - -