Tales from the whale


Christina Peng
May 30, 2019

How to transform your customer acquisition strategy to win more customers

Want more high-quality customers? Here are the most important insights you should be incorporating to your customer acquisition strategy.
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Christina Peng

Christina Peng

Christina is a content strategist with a digital marketing background. She loves bringing words to life and harbours an unwavering affection for 80's music and digital art.

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How to transform your customer acquisition strategy to win more customers

Want more high-quality customers? Here are the most important insights you should be incorporating t...
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An introduction to psychographics in marketing

Psychographics are something you absolutely must understand about your customers. Here's more on how...
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What are buyer personas, and why do they matter to your marketing strategy?

Buyer personas are core to any successful inbound/marketing strategy. But what exactly are they, and...
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The essential trends you should know in 2019: Marketing, UX and Design

Let's talk about the real trends, not fads, that will impact your business in 2019 across Digital Ma...
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Here's how to increase your email opens in 2019

Want better results with your email marketing in the new year? Here are some key takeaways to gettin...
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7 ways to optimise your abandoned cart emails (and what to avoid)

Australia has one of the worst abandoned cart rates in the world. Use these tips to improve your aba...
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Before you hire a marketing agency, ask yourself these questions

Finding the right agency is hard. Finding one you can trust? Even harder. Here are some key trust-bu...
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3 tips to improve your email marketing with emojis

Emojis are a fun, attention-grabbing way to increase your email open rates. Learn about the best way...
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