Tales from the Whale - alphawhale - a data-driven pod

Tales from the whale

Christina Peng

Christina is a content strategist with a digital marketing background. She loves bringing words to life and harbours an unwavering affection for 80's music and digital art.

Latest Stories

How to transform your customer acquisition strategy to win more customers

Want more high-quality customers? Here are the most important insights you should be incorporating t...

An introduction to psychographics in marketing

Psychographics are something you absolutely must understand about your customers. Here's more on how...

What are buyer personas, and why do they matter to your marketing strategy?

Buyer personas are core to any successful inbound/marketing strategy. But what exactly are they, and...

The essential trends you should know in 2019: Marketing, UX and Design

Let's talk about the real trends, not fads, that will impact your business in 2019 across Digital Ma...

Here's how to increase your email opens in 2019

Want better results with your email marketing in the new year? Here are some key takeaways to gettin...

7 ways to optimise your abandoned cart emails (and what to avoid)

Australia has one of the worst abandoned cart rates in the world. Use these tips to improve your aba...

Before you hire a marketing agency, ask yourself these questions

Finding the right agency is hard. Finding one you can trust? Even harder. Here are some key trust-bu...

3 tips to improve your email marketing with emojis

Emojis are a fun, attention-grabbing way to increase your email open rates. Learn about the best way...

Previous All posts

How to transform your customer acquisition strategy to win more customers

Christina Peng

Latest Stories

How to transform your customer acquisition strategy to win more customers

An introduction to psychographics in marketing

What are buyer personas, and why do they matter to your marketing strategy?

The essential trends you should know in 2019: Marketing, UX and Design

Here's how to increase your email opens in 2019

7 ways to optimise your abandoned cart emails (and what to avoid)

Before you hire a marketing agency, ask yourself these questions

3 tips to improve your email marketing with emojis

More from the Pod

Subscribe for regular tips