Christina Peng
March 27, 2020

In tough times, should marketers wash their hands of advertising?

With so many brands and marketers trying to adapt amidst economic decline, does it make sense to keep advertising right now?
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Christina Peng

Christina Peng

Christina is a content strategist with a digital marketing background. She loves bringing words to life and harbours an unwavering affection for 80's music and digital art.

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In tough times, should marketers wash their hands of advertising?

With so many brands and marketers trying to adapt amidst economic decline, does it make sense to kee...
Continue Reading

How to set up and optimise Google Shopping Campaigns

eCommerce is competitive. Explore how to use Google shopping campaigns to your advantage to generate...
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6 strategies to improve your holiday PPC results

Use these holiday PPC marketing strategies to improve your sales
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7 digital marketing trends to address in 2020

Here are some of the key digital marketing trends that can help your business to get ahead in the ne...
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How to retain customers in the aftermath of a sale

Don't let massive online sales like Click Frenzy become Churn Frenzy. Here are the best ways to prot...
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8 effective ways to increase your website conversion rates

Optimising your website conversion rates for increased revenue doesn't have to be a complicated proc...
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What are customer journeys, and why does your business need them?

Getting prospective customers interested in your offering is one thing, but getting them to convert ...
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Customer acquisition vs. Retention: which is more important?

One of the greatest debates in sales/marketing is whether to focus MORE of your time, energy and res...
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4 mistakes you're making when attracting new customers

Customer acquisition is tricky to master, with plenty of pitfalls along the way. Avoid making these ...
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How to transform your customer acquisition strategy to win more customers

Want more high-quality customers? Here are the most important insights you should be incorporating t...
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