Sushma Kollu
February 13, 2020

The eCommerce marketer's dictionary guide to Google Ads

Google Ads can be confusing, to say the least. Here's all the terms you'll need to know when navigating through Google Ads and setting up campaigns.
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The eCommerce marketer's dictionary guide to Google Ads

Google Ads can be confusing, to say the least. Here's all the terms you'll need to know when navigat...
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How to set up and optimise Google Shopping Campaigns

eCommerce is competitive. Explore how to use Google shopping campaigns to your advantage to generate...
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6 strategies to improve your holiday PPC results

Use these holiday PPC marketing strategies to improve your sales
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Your 2020 eCommerce Marketing Calendar [Free Download]

Want to get a head start on planning your campaigns next year? This 2020 eCommerce marketing calenda...
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7 digital marketing trends to address in 2020

Here are some of the key digital marketing trends that can help your business to get ahead in the ne...
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How to retain customers in Click Frenzy's aftermath

Don't let your Click Frenzy become Churn Frenzy. Here are the best ways to protect your customer ret...
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How to use UTM trackers in your digital campaign URLs

UTM tracking is one of the most accurate ways to monitor your campaign performance and ROI. Here's h...
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How to use your CRM data to improve your PPC results

Most businesses and PPC agencies aren't making full use of their customer data when evaluating and o...
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Customer acquisition vs. Retention: which is more important?

One of the greatest debates in sales/marketing is whether to focus MORE of your time, energy and res...
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4 mistakes you're making when attracting new customers

Customer acquisition is tricky to master, with plenty of pitfalls along the way. Avoid making these ...
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