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Whale Watching: Quest To Become B Corp Certified

We have a vision for 2021 and beyond...

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Our Next Steps

Building on that statement - here’s our manifesto:

“Award winning campaigns, a reputation for growth consulting with ethical business and peer acknowledgement for driving social impact strategies for our clients”.

Balance and purpose is something all businesses should strive for. As a digital agency that prides ourselves on ‘diving deep’, this year has been a wake-up call to be a ‘Better Business for a Better World’.

This video by B Lab rings-true, stating the importance of adjusting to an economy where a business is not a destructive force, but a force for good.

There has never been a more vital time to be a B Corp! Momentum is building and team alphawhale are thrilled to be joining this movement.


B Corp Low-Down

Certified B Corporations are companies that truly care about creating impact across these five pillars:

B Corp Pillars

The first generation of B Corporations was certified in 2007. 13 years later and more than 3,500 companies have been presented with this third party verification, holding them to the highest level of accountability and transparency. In return, this process can help build credibility, trust and value for their business in an intrinsic manner.


B Corps We Know & Love

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Spot a B Corp you know? Chances are you recognise a number of these brands, whether they’re Australian owned or recognised worldwide. Let’s have a quick peak into some of their missions and impact scores:


Ben & Jerry’s

“Ben & Jerry’s has always believed in linked prosperity - that all stakeholders connected to the business should prosper as it prospers, from those who produce the ingredients, to employees who make the product, to the communities in which the company operates.”

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“Koala prides itself on eliminating the choice between affordability and sustainability for their customers. Their end goal is to provide brilliant and thoughtfully designed furniture with the ethos of making better products that customers will love and keep.”

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4 Pines Brewing Company

“We set Save The Pines goals company-wide, to make sure we’re doing what we can to address climate changes, support the local communities we love, and to be a great place to work.”



Blue Rock

"At Blue Rock, we’ve always been about more than strategic financial advice. That’s why we’re on a new journey that takes us beyond accounting, law, and wealth management, but one that will nonetheless hearken to the work we’ve done in the past, and strengthen our efforts going forward."

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The Big Why

There are many financial, social, and community-driven reasons that a business pursues a B Corp certification. These efforts do not deter from building a brand and boosting sales; in fact, they only leverage it.

If you need another reason to become a B Corp, here's eight!

  1. Attract and retain the best talent
  2. Conscious market leadership
  3. Earn trust and loyalty of clients
  4. Improve impact
  5. Protect mission
  6. Benchmarking and operational cost savings
  7. Abiltiy to celebrate a challenge
  8. Be a part of a global movement

Care To Join Us On This Journey?

Take the B Impact Assessment.

BIA is a free tool designed to holistically measure impact and peformance across; Governance, Environment, Community, Customers and Workers.

It’s an amazing framework to determine how socially responsible your business is through this step by step process:

  • Assess - get a baseline of your impact and understand where you are today on the full dimensions of sustainability.
  • Compare - benchmark against other businesses, in terms of where your company outperforms other businesses and where you can learn from them.
  • Improve - create your own roadmap and deep dive into best practice guides and case studies.

The (B Corp) world is our oyster!


alphawhale is excited to join a community of more than 3,500 companies across 150 industries and 70 countries with 1 unifying goal: redefining success in business.

Watch this space...

Emma Kelly
Emma Kelly
No stranger to the digital space, Emma has diverse experience working across start-ups and established brand identities in social media and copywriting. When she's not developing innovative and worthy content, you'll find her fostering her creativeness through love for musical theatre.

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