Nick Montagu
October 8, 2019

Joining the dots: the best data-driven way to improve your PPC return

Most businesses and PPC agencies aren't making full use of their customer data when evaluating and optimising their PPC campaigns. Here's how you can.
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User interviews: the first 3 steps you need to know before anything else

User interviews can uncover everything you need to know about who your customers really are. But how...
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An introduction to psychographics in marketing

Psychographics are something you absolutely must understand about your customers. Here's more on how...
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What are buyer personas, and why do they matter to your marketing strategy?

Buyer personas are core to any successful inbound/marketing strategy. But what exactly are they, and...
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