Omair "Tiny" Ahmed
August 15, 2019

What conversion rate means and why CRO matters

Conversion rates and conversion rate optimisation can unlock big gains at relatively little cost. Let’s dive into what CRO can do for your ROI.
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User interviews: the first 3 steps you need to know before anything else

User interviews can uncover everything you need to know about who your customers really are. But how...
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An introduction to psychographics in marketing

Psychographics are something you absolutely must understand about your customers. Here's more on how...
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What are buyer personas, and why do they matter to your marketing strategy?

Buyer personas are core to any successful inbound/marketing strategy. But what exactly are they, and...
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