--- title: Tales from the Whale - alphawhale - a data-driven pod | Emma Kelly description: No stranger to the digital space, Emma has diverse experience working across start-ups and established brand identities in social media and copywriting. When she's not developing innovative and worthy content, you'll find her fostering her creativeness through love for musical theatre. --- [![alpha](https://blog.alphawhale.com.au/hubfs/Alphawhale%20Branding/alpha.svg "alpha")](http://alphawhale.com.au) [![alpha-white](https://blog.alphawhale.com.au/hubfs/Alphawhale%20Branding/alpha-white.svg "alpha-white")](http://alphawhale.com.au) - What We Do - [Strategy & Analytics](https://fivefifths-com-au-4397102.hs-sites-ap1.com/strategy-analytics) - [Attract](https://fivefifths-com-au-4397102.hs-sites-ap1.com/attract) - [Engage](https://fivefifths-com-au-4397102.hs-sites-ap1.com/engage) - [Delight](https://fivefifths-com-au-4397102.hs-sites-ap1.com/delight) - [Case Studies](https://blog.alphawhale.com.au/case-studies) - Meet Your Agency - [Blog](https://blog.alphawhale.com.au) - Contact us - Our Best (Free) Resources - [2020 Marketing Buzzwords](https://blog.alphawhale.com.au/20-digital-marketing-buzzwords-worth-knowing?campaign=navbar) - [2020 eCom Marketing Calendar](https://blog.alphawhale.com.au/holiday-ecommerce-promotional-calendar?campaign=navbar) - [Abandoned Cart Guide](https://offers.alphawhale.com.au/abandoned-cart-guide?campaign=navbar) - [Customer Acquisition](https://offers.alphawhale.com.au/customer-acquisition-cheat-sheet?campaign=navbar) - [Conversion Rate Optimisation](https://offers.alphawhale.com.au/conversion-rate-optimisation-guide?campaign=navbar) - [Buyer Persona Creation](https://offers.alphawhale.com.au/buyer-persona-guide?campaign=navbar) - [eCommerce Marketer's PPC Playbook](https://offers.alphawhale.com.au/the-ecommerce-marketers-ppc-playbook?campaign=navbar) - [Case Studies](https://blog.alphawhale.com.au/topic/case-studies) - [Conversion](https://blog.alphawhale.com.au/topic/conversion) - [Growth Strategy](https://blog.alphawhale.com.au/topic/growth-strategy) - [Attract](https://blog.alphawhale.com.au/topic/attract) - [HubSpot](https://blog.alphawhale.com.au/topic/hubspot) - [PPC](https://blog.alphawhale.com.au/topic/ppc) # [Smashing a PB in digital growth for BodyScience](https://blog.alphawhale.com.au/bsc-casestudy) [Read More →](https://blog.alphawhale.com.au/bsc-casestudy) Tales from the whale - [Acquisition (19)](https://blog.alphawhale.com.au/tag/acquisition) - [Attract (4)](https://blog.alphawhale.com.au/tag/attract) - [Case Studies (1)](https://blog.alphawhale.com.au/tag/case-studies) - [Conversion (8)](https://blog.alphawhale.com.au/tag/conversion) - [eCommerce (29)](https://blog.alphawhale.com.au/tag/ecommerce) - [Engage (1)](https://blog.alphawhale.com.au/tag/engage) - [From The Pod (8)](https://blog.alphawhale.com.au/tag/from-the-pod) [Emma Kelly](https://blog.alphawhale.com.au/author/emma-kelly) September 30, 2021 ## [Smashing a PB in digital growth for BodyScience](https://blog.alphawhale.com.au/bsc-casestudy) alphawhale continuously increase brand awareness and customer conversion for BodyScience through strategy and marketing across all digital touchpoints. [Continue Reading](https://blog.alphawhale.com.au/bsc-casestudy) ## Emma Kelly ![Emma Kelly](https://blog.alphawhale.com.au/hubfs/IMG_6453.jpg) No stranger to the digital space, Emma has diverse experience working across start-ups and established brand identities in social media and copywriting. When she's not developing innovative and worthy content, you'll find her fostering her creativeness through love for musical theatre. ### Latest Stories ## [Smashing a PB in digital growth for BodyScience](https://blog.alphawhale.com.au/bsc-casestudy) alphawhale continuously increase brand awareness and customer conversion for BodyScience through str... [Continue Reading](https://blog.alphawhale.com.au/bsc-casestudy) ## [Why We're Not Celebrating "Australia Day"](https://blog.alphawhale.com.au/why-were-not-celebrating-australia-day) Changing the date isn't the end game. Changing the outcomes for our First Nations is. Here's what ou... [Continue Reading](https://blog.alphawhale.com.au/why-were-not-celebrating-australia-day) ## [Keepin’ it local with Google Local Ads](https://blog.alphawhale.com.au/google-local-ads) Google Local Ads are a powerful way to increase competitive advantage and visibility of your busines... [Continue Reading](https://blog.alphawhale.com.au/google-local-ads) ## [alphawhale's Tales of 2020](https://blog.alphawhale.com.au/tales-of-2020) 2020 is about to sail, and the alphawhale team are looking forward to docking into 2021. We look bac... [Continue Reading](https://blog.alphawhale.com.au/tales-of-2020) ## [What's Your Favourite Impactful Campaign?](https://blog.alphawhale.com.au/impactful-campaigns) Have a peek into some of the alphawhale crew's favourite impactful campaigns, inspiring our mission ... [Continue Reading](https://blog.alphawhale.com.au/impactful-campaigns) ## [Whale Watching: Quest To Become B Corp Certified](https://blog.alphawhale.com.au/b-corp) alphawhale is excited to join a community of more than 3,500 companies across 150 industries and 70 ... [Continue Reading](https://blog.alphawhale.com.au/b-corp) ## [Google's Glorious New Features](https://blog.alphawhale.com.au/googles-glorious-new-features) As life begins to go back to ‘COVID Normal’, Google has rolled out various initiatives which will fu... [Continue Reading](https://blog.alphawhale.com.au/googles-glorious-new-features) ## [Farewell to Facebook's 20% Text Rule on Ad Images](https://blog.alphawhale.com.au/farewell-to-facebooks-20-text-rule-on-ad-images) Heard the latest news in the world of Facebook? They’ve eliminated the ‘<20% text in image’ rule ... [Continue Reading](https://blog.alphawhale.com.au/farewell-to-facebooks-20-text-rule-on-ad-images) [All posts](https://blog.alphawhale.com.au/all) ### More from the Pod ## Subscribe for regular tips [![alpha-white](https://blog.alphawhale.com.au/hubfs/Alphawhale%20Branding/alpha-white.svg "alpha-white")](http://alphawhale.com.au) [Wurundjeri Country, 1/387 Little Bourke St, Melbourne, 3000](https://goo.gl/maps/2kRrGMsHk5PduzKT9) [hello@alphawhale.com.au](mailto:hello@alphawhale.com.au) [1300 163 049](tel:1300%20163%20049) - [![](https://blog.alphawhale.com.au/hubfs/Alphawhale%20Branding/linkedin.svg)](https://www.linkedin.com/company/alphawhale) - [![](https://blog.alphawhale.com.au/hubfs/instagram-brands.svg)](https://www.instagram.com/alphawhaleau) - [![](https://blog.alphawhale.com.au/hubfs/Alphawhale%20Branding/fb.svg)](https://www.facebook.com/teamalphawhale/) - [![alphawhale - a HubSpot Platinum Partner](https://blog.alphawhale.com.au/hubfs/platinum-badge-color.png)](http://www.hubspot.com/partners/partner-tiers) - [![alphawhale - Hubspots Top Digital Agency - Melbourne - 2019](https://blog.alphawhale.com.au/hubfs/HubSpot%20Top%20Digital%20Agency%20-%202019%20-%20Melbourne.png)](http://www.hubspot.com/partners/partner-tiers) [Alphawhale](https://blog.alphawhale.com.au/author/index.html) - [About us](https://blog.alphawhale.com.au/author/about-us.html) - [Services](https://blog.alphawhale.com.au/author/services.html) - [Blog](https://blog.alphawhale.com.au/author/blog.alphawhale.com.au/blog) - [Contact](https://blog.alphawhale.com.au/author/contactus.html) - - -