Tales from the Whale - alphawhale - a data-driven pod (4)

Tales from the whale

What conversion rate means and why CRO matters

Conversion rates and conversion rate optimisation can unlock big gains at relatively little cost. Le...

Scammers or Phishers may target your eCommerce website by creating a replica site that tricks your c...

Getting prospective customers interested in your offering is one thing, but getting them to convert ...

Getting prospective customers interested in your offering is one thing, but getting them to convert ...

One of the greatest debates in sales/marketing is whether to focus MORE of your time, energy and res...

Customer acquisition is tricky to master, with plenty of pitfalls along the way. Avoid making these ...

How do you know if your customer acquisition strategy is actually working well? Watch these metrics ...

Want more high-quality customers? Here are the most important insights you should be incorporating t...

Your business lives and dies by how many new customers it brings in. Let’s find out what Customer Ac...

User interviews can uncover everything you need to know about who your customers really are. But how...