--- title: Tales from the Whale - alphawhale - a data-driven pod (4) description: This is where we share our ideas for public consumption, come check it out! (4) --- [![alpha](https://blog.alphawhale.com.au/hubfs/Alphawhale%20Branding/alpha.svg "alpha")](http://alphawhale.com.au) [![alpha-white](https://blog.alphawhale.com.au/hubfs/Alphawhale%20Branding/alpha-white.svg "alpha-white")](http://alphawhale.com.au) - What We Do - [Strategy & Analytics](https://fivefifths-com-au-4397102.hs-sites-ap1.com/strategy-analytics) - [Attract](https://fivefifths-com-au-4397102.hs-sites-ap1.com/attract) - [Engage](https://fivefifths-com-au-4397102.hs-sites-ap1.com/engage) - [Delight](https://fivefifths-com-au-4397102.hs-sites-ap1.com/delight) - [Case Studies](https://blog.alphawhale.com.au/case-studies) - Meet Your Agency - [Blog](https://blog.alphawhale.com.au) - Contact us - Our Best (Free) Resources - [2020 Marketing Buzzwords](https://blog.alphawhale.com.au/20-digital-marketing-buzzwords-worth-knowing?campaign=navbar) - [2020 eCom Marketing Calendar](https://blog.alphawhale.com.au/holiday-ecommerce-promotional-calendar?campaign=navbar) - [Abandoned Cart Guide](https://offers.alphawhale.com.au/abandoned-cart-guide?campaign=navbar) - [Customer Acquisition](https://offers.alphawhale.com.au/customer-acquisition-cheat-sheet?campaign=navbar) - [Conversion Rate Optimisation](https://offers.alphawhale.com.au/conversion-rate-optimisation-guide?campaign=navbar) - [Buyer Persona Creation](https://offers.alphawhale.com.au/buyer-persona-guide?campaign=navbar) - [eCommerce Marketer's PPC Playbook](https://offers.alphawhale.com.au/the-ecommerce-marketers-ppc-playbook?campaign=navbar) - [eCommerce](https://blog.alphawhale.com.au/topic/ecommerce) - [Conversion](https://blog.alphawhale.com.au/topic/conversion) # [What conversion rate means and why CRO matters](https://blog.alphawhale.com.au/what-is-conversion-rate-and-conversion-rate-optimisation) [Read More →](https://blog.alphawhale.com.au/what-is-conversion-rate-and-conversion-rate-optimisation) Tales from the whale - [Acquisition (19)](https://blog.alphawhale.com.au/tag/acquisition) - [Attract (4)](https://blog.alphawhale.com.au/tag/attract) - [Case Studies (1)](https://blog.alphawhale.com.au/tag/case-studies) - [Conversion (8)](https://blog.alphawhale.com.au/tag/conversion) - [eCommerce (29)](https://blog.alphawhale.com.au/tag/ecommerce) - [Engage (1)](https://blog.alphawhale.com.au/tag/engage) - [From The Pod (8)](https://blog.alphawhale.com.au/tag/from-the-pod) [Omair "Tiny" Ahmed](https://blog.alphawhale.com.au/author/omair-tiny-ahmed) August 15, 2019 ## [What conversion rate means and why CRO matters](https://blog.alphawhale.com.au/what-is-conversion-rate-and-conversion-rate-optimisation) Conversion rates and conversion rate optimisation can unlock big gains at relatively little cost. Let’s dive into what CRO can do for your ROI. [Continue Reading](https://blog.alphawhale.com.au/what-is-conversion-rate-and-conversion-rate-optimisation) ## [What conversion rate means and why CRO matters](https://blog.alphawhale.com.au/what-is-conversion-rate-and-conversion-rate-optimisation) Conversion rates and conversion rate optimisation can unlock big gains at relatively little cost. Le... [Continue Reading](https://blog.alphawhale.com.au/what-is-conversion-rate-and-conversion-rate-optimisation) ## [How to get an illegal website taken down in 3 easy steps](https://blog.alphawhale.com.au/how-to-get-a-scam-websites-taken-down-in-3-easy-steps) Scammers or Phishers may target your eCommerce website by creating a replica site that tricks your c... [Continue Reading](https://blog.alphawhale.com.au/how-to-get-a-scam-websites-taken-down-in-3-easy-steps) ## [What are customer journeys, and why does your business need them?](https://blog.alphawhale.com.au/what-is-a-customer-journey-and-why-does-your-business-need-them) Getting prospective customers interested in your offering is one thing, but getting them to convert ... [Continue Reading](https://blog.alphawhale.com.au/what-is-a-customer-journey-and-why-does-your-business-need-them) ## [Closing the gap between your customer's consideration and conversion](https://blog.alphawhale.com.au/closing-the-gap-between-your-customers-consideration-and-conversion) Getting prospective customers interested in your offering is one thing, but getting them to convert ... [Continue Reading](https://blog.alphawhale.com.au/closing-the-gap-between-your-customers-consideration-and-conversion) ## [Customer acquisition vs. Retention: which is more important?](https://blog.alphawhale.com.au/acquisition-vs-retention-which-matters-more-to-your-business) One of the greatest debates in sales/marketing is whether to focus MORE of your time, energy and res... [Continue Reading](https://blog.alphawhale.com.au/acquisition-vs-retention-which-matters-more-to-your-business) ## [4 mistakes you're making when attracting new customers](https://blog.alphawhale.com.au/4-customer-acquisition-mistakes-you-need-to-avoid) Customer acquisition is tricky to master, with plenty of pitfalls along the way. Avoid making these ... [Continue Reading](https://blog.alphawhale.com.au/4-customer-acquisition-mistakes-you-need-to-avoid) ## [The most important customer acquisition metrics you should be watching](https://blog.alphawhale.com.au/the-most-important-customer-acquisition-metrics-you-should-be-watching) How do you know if your customer acquisition strategy is actually working well? Watch these metrics ... [Continue Reading](https://blog.alphawhale.com.au/the-most-important-customer-acquisition-metrics-you-should-be-watching) ## [How to transform your customer acquisition strategy to win more customers](https://blog.alphawhale.com.au/how-to-transform-your-customer-acquisition-strategy-to-win-more-customers) Want more high-quality customers? Here are the most important insights you should be incorporating t... [Continue Reading](https://blog.alphawhale.com.au/how-to-transform-your-customer-acquisition-strategy-to-win-more-customers) ## [What your customer acquisition cost says about your business](https://blog.alphawhale.com.au/what-your-customer-acquisition-cost-says-about-your-business) Your business lives and dies by how many new customers it brings in. Let’s find out what Customer Ac... [Continue Reading](https://blog.alphawhale.com.au/what-your-customer-acquisition-cost-says-about-your-business) ## [User interviews: the first 3 steps you need to know before anything else](https://blog.alphawhale.com.au/user-interviews-first-3-planning-steps) User interviews can uncover everything you need to know about who your customers really are. But how... [Continue Reading](https://blog.alphawhale.com.au/user-interviews-first-3-planning-steps) [Previous](https://blog.alphawhale.com.au/page/3) [All posts](https://blog.alphawhale.com.au/all) [Next](https://blog.alphawhale.com.au/page/5) ### More from the Pod ## Subscribe for regular tips [![alpha-white](https://blog.alphawhale.com.au/hubfs/Alphawhale%20Branding/alpha-white.svg "alpha-white")](http://alphawhale.com.au) [Wurundjeri Country, 1/387 Little Bourke St, Melbourne, 3000](https://goo.gl/maps/2kRrGMsHk5PduzKT9) [hello@alphawhale.com.au](mailto:hello@alphawhale.com.au) [1300 163 049](tel:1300%20163%20049) - [![](https://blog.alphawhale.com.au/hubfs/Alphawhale%20Branding/linkedin.svg)](https://www.linkedin.com/company/alphawhale) - [![](https://blog.alphawhale.com.au/hubfs/instagram-brands.svg)](https://www.instagram.com/alphawhaleau) - [![](https://blog.alphawhale.com.au/hubfs/Alphawhale%20Branding/fb.svg)](https://www.facebook.com/teamalphawhale/) - [![alphawhale - a HubSpot Platinum Partner](https://blog.alphawhale.com.au/hubfs/platinum-badge-color.png)](http://www.hubspot.com/partners/partner-tiers) - [![alphawhale - Hubspots Top Digital Agency - Melbourne - 2019](https://blog.alphawhale.com.au/hubfs/HubSpot%20Top%20Digital%20Agency%20-%202019%20-%20Melbourne.png)](http://www.hubspot.com/partners/partner-tiers) [Alphawhale](https://blog.alphawhale.com.au/page/index.html) - [About us](https://blog.alphawhale.com.au/page/about-us.html) - [Services](https://blog.alphawhale.com.au/page/services.html) - [Blog](https://blog.alphawhale.com.au/page/blog.alphawhale.com.au/blog) - [Contact](https://blog.alphawhale.com.au/page/contactus.html) - - -