Tales from the Whale - alphawhale - a data-driven pod

Tales from the whale

Customer Reviews: The Acquisition Strategy You Can't Ignore

Reviews serve as a guide to consumers helping them make better choices. Reviews from existing deligh...

Take note! The top eCommerce businesses in your field are using metrics to continually power up and ...

Want to get a head start on holiday shopping trends? This 2020 eCommerce marketing calendar includes...

Deciding on the right channels to reach your audience can be tricky. Here’s how to pick the channels...

Google Ads vs. Facebook Ads: which PPC channel can deliver better returns for your business? The ans...

With so many brands and marketers trying to adapt amidst economic decline, does it make sense to kee...

Don't settle for second best with your PPC Ads. These common and costly PPC mistakes are just what y...

If your eCommerce brand has bricks-and-mortar store locations, it's important to track your store-vi...

Google Ads can be confusing, to say the least. Here's all the terms you'll need to know when navigat...

eCommerce is competitive. Explore how to use Google shopping campaigns to your advantage to generate...