--- title: Tales from the Whale - alphawhale - a data-driven pod | eCommerce (2) description: eCommerce | This is where we share our ideas for public consumption, come check it out! (2) --- [![alpha](https://blog.alphawhale.com.au/hubfs/Alphawhale%20Branding/alpha.svg "alpha")](http://alphawhale.com.au) [![alpha-white](https://blog.alphawhale.com.au/hubfs/Alphawhale%20Branding/alpha-white.svg "alpha-white")](http://alphawhale.com.au) - What We Do - [Strategy & Analytics](https://fivefifths-com-au-4397102.hs-sites-ap1.com/strategy-analytics) - [Attract](https://fivefifths-com-au-4397102.hs-sites-ap1.com/attract) - [Engage](https://fivefifths-com-au-4397102.hs-sites-ap1.com/engage) - [Delight](https://fivefifths-com-au-4397102.hs-sites-ap1.com/delight) - [Case Studies](https://blog.alphawhale.com.au/case-studies) - Meet Your Agency - [Blog](https://blog.alphawhale.com.au) - Contact us - Our Best (Free) Resources - [2020 Marketing Buzzwords](https://blog.alphawhale.com.au/20-digital-marketing-buzzwords-worth-knowing?campaign=navbar) - [2020 eCom Marketing Calendar](https://blog.alphawhale.com.au/holiday-ecommerce-promotional-calendar?campaign=navbar) - [Abandoned Cart Guide](https://offers.alphawhale.com.au/abandoned-cart-guide?campaign=navbar) - [Customer Acquisition](https://offers.alphawhale.com.au/customer-acquisition-cheat-sheet?campaign=navbar) - [Conversion Rate Optimisation](https://offers.alphawhale.com.au/conversion-rate-optimisation-guide?campaign=navbar) - [Buyer Persona Creation](https://offers.alphawhale.com.au/buyer-persona-guide?campaign=navbar) - [eCommerce Marketer's PPC Playbook](https://offers.alphawhale.com.au/the-ecommerce-marketers-ppc-playbook?campaign=navbar) - [From The Pod](https://blog.alphawhale.com.au/topic/from-the-pod) - [eCommerce](https://blog.alphawhale.com.au/topic/ecommerce) - [Conversion](https://blog.alphawhale.com.au/topic/conversion) - [Acquisition](https://blog.alphawhale.com.au/topic/acquisition) - [Strategy](https://blog.alphawhale.com.au/topic/strategy) # [7 digital marketing trends to address in 2020](https://blog.alphawhale.com.au/7-digital-marketing-trends-2020) [Read More →](https://blog.alphawhale.com.au/7-digital-marketing-trends-2020) Tales from the whale - [Acquisition (19)](https://blog.alphawhale.com.au/tag/acquisition) - [Attract (4)](https://blog.alphawhale.com.au/tag/attract) - [Case Studies (1)](https://blog.alphawhale.com.au/tag/case-studies) - [Conversion (8)](https://blog.alphawhale.com.au/tag/conversion) - [eCommerce (29)](https://blog.alphawhale.com.au/tag/ecommerce) - [Engage (1)](https://blog.alphawhale.com.au/tag/engage) - [From The Pod (8)](https://blog.alphawhale.com.au/tag/from-the-pod) [Christina Peng](https://blog.alphawhale.com.au/author/christina-peng) December 16, 2019 ## [7 digital marketing trends to address in 2020](https://blog.alphawhale.com.au/7-digital-marketing-trends-2020) Here are some of the key digital marketing trends that can help your business to get ahead in the new year. [Continue Reading](https://blog.alphawhale.com.au/7-digital-marketing-trends-2020) ## [7 digital marketing trends to address in 2020](https://blog.alphawhale.com.au/7-digital-marketing-trends-2020) Here are some of the key digital marketing trends that can help your business to get ahead in the ne... [Continue Reading](https://blog.alphawhale.com.au/7-digital-marketing-trends-2020) ## [How to retain customers in the aftermath of a sale](https://blog.alphawhale.com.au/how-to-retain-customers-after-click-frenzy) Don't let massive online sales like Click Frenzy become Churn Frenzy. Here are the best ways to prot... [Continue Reading](https://blog.alphawhale.com.au/how-to-retain-customers-after-click-frenzy) ## [How to use UTM trackers in your digital campaign URLs](https://blog.alphawhale.com.au/what-is-utm-tracking-how-do-you-use-utm-trackers) UTM tracking is one of the most accurate ways to monitor your campaign performance and ROI. Here's h... [Continue Reading](https://blog.alphawhale.com.au/what-is-utm-tracking-how-do-you-use-utm-trackers) ## [How to use your CRM data to improve your PPC results](https://blog.alphawhale.com.au/using-crm-data-to-improve-your-ppc-return) Most businesses and PPC agencies aren't making full use of their customer data when evaluating and o... [Continue Reading](https://blog.alphawhale.com.au/using-crm-data-to-improve-your-ppc-return) ## [8 effective ways to increase your website conversion rates](https://blog.alphawhale.com.au/8-effective-ways-to-increase-your-website-conversion-rates) Optimising your website conversion rates for increased revenue doesn't have to be a complicated proc... [Continue Reading](https://blog.alphawhale.com.au/8-effective-ways-to-increase-your-website-conversion-rates) ## [What conversion rate means and why CRO matters](https://blog.alphawhale.com.au/what-is-conversion-rate-and-conversion-rate-optimisation) Conversion rates and conversion rate optimisation can unlock big gains at relatively little cost. Le... [Continue Reading](https://blog.alphawhale.com.au/what-is-conversion-rate-and-conversion-rate-optimisation) ## [How to get an illegal website taken down in 3 easy steps](https://blog.alphawhale.com.au/how-to-get-a-scam-websites-taken-down-in-3-easy-steps) Scammers or Phishers may target your eCommerce website by creating a replica site that tricks your c... [Continue Reading](https://blog.alphawhale.com.au/how-to-get-a-scam-websites-taken-down-in-3-easy-steps) ## [What are customer journeys, and why does your business need them?](https://blog.alphawhale.com.au/what-is-a-customer-journey-and-why-does-your-business-need-them) Getting prospective customers interested in your offering is one thing, but getting them to convert ... [Continue Reading](https://blog.alphawhale.com.au/what-is-a-customer-journey-and-why-does-your-business-need-them) ## [Closing the gap between your customer's consideration and conversion](https://blog.alphawhale.com.au/closing-the-gap-between-your-customers-consideration-and-conversion) Getting prospective customers interested in your offering is one thing, but getting them to convert ... [Continue Reading](https://blog.alphawhale.com.au/closing-the-gap-between-your-customers-consideration-and-conversion) ## [Customer acquisition vs. Retention: which is more important?](https://blog.alphawhale.com.au/acquisition-vs-retention-which-matters-more-to-your-business) One of the greatest debates in sales/marketing is whether to focus MORE of your time, energy and res... [Continue Reading](https://blog.alphawhale.com.au/acquisition-vs-retention-which-matters-more-to-your-business) [Previous](https://blog.alphawhale.com.au/tag/ecommerce/page/1) [All posts](https://blog.alphawhale.com.au/all) [Next](https://blog.alphawhale.com.au/tag/ecommerce/page/3) ### More from the Pod ## Subscribe for regular tips [![alpha-white](https://blog.alphawhale.com.au/hubfs/Alphawhale%20Branding/alpha-white.svg "alpha-white")](http://alphawhale.com.au) [Wurundjeri Country, 1/387 Little Bourke St, Melbourne, 3000](https://goo.gl/maps/2kRrGMsHk5PduzKT9) [hello@alphawhale.com.au](mailto:hello@alphawhale.com.au) [1300 163 049](tel:1300%20163%20049) - [![](https://blog.alphawhale.com.au/hubfs/Alphawhale%20Branding/linkedin.svg)](https://www.linkedin.com/company/alphawhale) - [![](https://blog.alphawhale.com.au/hubfs/instagram-brands.svg)](https://www.instagram.com/alphawhaleau) - [![](https://blog.alphawhale.com.au/hubfs/Alphawhale%20Branding/fb.svg)](https://www.facebook.com/teamalphawhale/) - [![alphawhale - a HubSpot Platinum Partner](https://blog.alphawhale.com.au/hubfs/platinum-badge-color.png)](http://www.hubspot.com/partners/partner-tiers) - [![alphawhale - Hubspots Top Digital Agency - Melbourne - 2019](https://blog.alphawhale.com.au/hubfs/HubSpot%20Top%20Digital%20Agency%20-%202019%20-%20Melbourne.png)](http://www.hubspot.com/partners/partner-tiers) [Alphawhale](https://blog.alphawhale.com.au/tag/ecommerce/page/index.html) - [About us](https://blog.alphawhale.com.au/tag/ecommerce/page/about-us.html) - [Services](https://blog.alphawhale.com.au/tag/ecommerce/page/services.html) - [Blog](https://blog.alphawhale.com.au/tag/ecommerce/page/blog.alphawhale.com.au/blog) - [Contact](https://blog.alphawhale.com.au/tag/ecommerce/page/contactus.html) - - -